How Gen Z wants to shop and pay


Youngest generation likes remote inventory-checking, ‘just walk-out’ purchasing

Sabrina Karl

Personal Finance Writer
Data whiz and visual storyteller


Behind millennials is the next wave of American consumers, Generation Z, and they have specific ideas about what they’d like and dislike in their future shopping experiences.

According to a new survey from global payment services provider Adyen, close to 4 in 10 consumers age 18-22 (38 percent) prefer paying a live associate at the register when they shop, while a third (33 percent) say they prefer using self-checkout lanes.

But “just walk out” purchasing, in which a mobile app simply charges you for any items you take out of the store, holds strong appeal for future shopping, with 39 percent of Gen Z respondents saying they’d like to have this option. This is the concept behind the Amazon Go store in Seattle and scan-and-go shopping that Walmart is rolling out at more of its stores.

A significant 35 percent of young consumers said they do not want biometric measures, such as fingerprint, facial and voice recognition, to be part of their shopping experience. Meanwhile, 2 in 3 (66 percent) indicated they’d be more likely to visit a store if they could check on current stock beforehand.

Adyen’s “Meet Your Future Power Shopper: Gen Z” report was released in late September. The report is based on findings from its February 2017 online survey of more than 2,000 U.S. consumers age 18-55.

Infographic: How Generation Z wants to pay and shop

See related: Infographic: Gen Z getting a head start using credit cards, Infographic: Generation Z leads in mobile payments, Infographic: How generations view financially ‘making it’, More infographics

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