When It’s Time to Fire Your Own Paying Customers

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When It's Time to Fire Your Own Paying Customers


2017-12-15 19:30:00


In this video, Entrepreneur Network partner Jason Saltzman sits down with Jonathan Kim, co-founder of Appcues. When Appcues launched on Product Hunt, a digital curation of new apps and tools, the company was flooded with product demands. 

Kim celebrated because Appcues had what seemed like a never-ending flow of users. However, Kim and the company realized that only a small percentage of people who had bought the product were actually using it. So, how did this entrepreneur change his users habits?

He fired them. Yeah, you heard that right — he fired paying users.

Click play to learn more.

Related: What’s the Best Way to Let Go of Good Employees?

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