Donald Trump’s business fortunes seem to have fallen in his hometown since he was elected president. But his name is rising in at least one place: along the Henry Hudson Parkway.
An Adopt-a-Highway sign bearing Trump’s name near the West 79th Street exit was reinstalled today after a vandal splashed black paint on it last year. A spokesman for the city Department of Transportation said the reinstallation was routine maintenance.
The Trump Organization sponsors a 2-mile stretch of the Henry Hudson Parkway between West 72nd and West 119th streets, according to city records. The defaced sign near the Boat Basin had the name Donald J. Trump written in large black letters on a white backdrop.
article continues below advertisement
The return of the Trump sign comes after the president’s name disappeared from the Trump SoHo hotel and Niketown vacated its Trump-owned storefront on East 57th Street. Residents of Trump Place are trying to get his name removed from their condo complex at 220 Riverside Drive, not far from the highway sign.
In the Adopt-a-Highway program, sponsors pay city-approved contractors to keep roadsides and signs clean. The city says highways can be adopted by individuals, companies or organizations, but not political candidates and campaigns. The Trump Organization was exempt from this restriction due to having been a highway sponsor since at least 2007. Sponsor contributions are tax deductible.