“I normally aim for Thursday or Friday,” said Peggy Ferris, an agent with Compass. “I don’t like to put it on too early because then agents want to show it and you lose the really good momentum for an open house on Sunday.”
Sunday open houses are still popular but losing the momentum they used to have now that people can tour homes in pictures and video online. In today’s incredibly competitive market, some sellers are getting offers without home tours or getting tour requests immediately. Offers are coming in even before the first open house.
“In this competitive market, most of the agents are sort of abiding by the Thursday, Friday and then taking offers on Tuesday,” said Karen Kelly, also with Compass. “I like to give everybody a shot and take a look at 10 offers instead of just one.”
While listing the home later in the weekend can create more urgency, listing it slightly early, on Wednesday, could actually get your more money. Homes listed on Wednesday had a $2,023 advantage in sale price over homes listed on Sunday, according to Redfin, although analysts there could find no clear reason as to why. Most agents I spoke with didn’t buy that finding but were definitely interested to hear it.
“I think false,” said Jennifer Myers, a real estate agent with Dwell in the D.C./Virginia area. “It’s not just what day you list but also your entire strategy.”
Myers agrees with the Thursday plan but adds a specific time of day. She puts her new listings online at 5 p.m.
“The afternoon is better because on Thursdays all of us are listing, and so if you list in the morning, you end up actually on Page 2 of the listing, you end up further down, and you want to be on the top,” she said.