Americans are more focused on their waistlines than their bottom line


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Millennials, of all the generations, are the only ones to favor financial goals over health goals

Sabrina Karl

Personal Finance Writer
Data whiz and visual storyteller

two most common goals Americans set for themselves each year revolve around
improving their health and boosting their finances. And at least right now,
we are prioritizing our waistlines over our bottom lines. 

TD Bank survey released in May asked U.S. adults which goals or resolutions
they had established for 2018, and 3 out of 4 (75 percent) reported having one or
more health-related goals. In comparison, only 67 percent said they have at
least one financial focus. 

for their specific goals for the year, the three most commonly cited were all
about getting healthier: eating better (54 percent of adults), getting in shape
and staying fit (46 percent), and losing weight (43 percent). 

out the top five were the financial goals of saving more and spending less (39
percent) and paying off debt (35 percent). 

balance differed between genders. While women respondents were significantly
more likely to have health goals than financial goals (78 percent vs. 63 percent),
for men the two categories were even, at 71 percent. 

generations, millennials were the most focused
on financial goals (79 percent) and were the only generation of the three (Generation X, boomers and millennials) to
tip the focus toward finances. Gen X and boomers lean significantly
toward health goals. 

Bank’s online survey was conducted by
MARU/Matchbox among a nationally representative sample of 1,091 U.S. consumers
who have set a new goal or resolution for themselves in 2018. Responses were
gathered in January 2018, and the findings were released May 22, 2018.

Americans are more focused on their waistlines than their bottom lines

See related: 9 baby steps that lead to big financial goals, Charged Up! podcast: How to make financial resolutions stick, More infographics

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