Most U.S. cardholders carry at least one balance


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Majority have a mix of general purpose and private label credit cards

Sabrina Karl

Personal Finance Writer
Data whiz and visual storyteller


than half of U.S. credit card holders have both general purpose and private
label cards, and except for those with the highest credit scores, most
Americans are carrying a balance on at least one of those cards. 

according to the Consumer Financial Protection Bureau’s latest report on the
U.S. credit card market. It found that of the 169 million Americans who had a
credit card at the end of 2017’s second quarter, 53 percent (90 million) had a
combination of both general purpose cards, such as those issued by Visa,
Mastercard and Discover, and private label cards, which are issued by stores,
brands and retailers for use only with that merchant. 

remaining cardholders were made up of the 40 percent who exclusively
had general purpose cards and a 7 percent sliver who reported nothing but
private label cards. 
General purpose and private label cards

at all cards, the CFPB reported that U.S. adults had a total of 659 million
open accounts, averaging 3.9 cards per consumer. Among those with a general
purpose card, the average was 2.8 general purpose cards per person. For private
label cardholders, the average was 2.2 private label cards each. 

93 percent of all American cardholders reporting at least one general purpose
card, the number of those cards outnumbers private label cards by almost 2 to
1. But the division between general purpose and private label spending is
another story. Although 34 percent of cards are private label, they were used
for only 11 percent of 2016’s annual credit card spending. 

its wide-ranging report, the CFPB also examined how many Americans carry a card
balance from month to month, and how that varies among general purpose and
private label cards. 

the data in its simplest form, about 43 percent of general purpose cards have revolving
balances. But that average can be misleading, since consumers with the highest
credit scores are holding the average far below the revolving rate of lower
credit tiers. 

fact, except for super-prime general purpose accounts — held by those with a
credit score of at least 720 — the percentage of cards with a carried balance
ranges from 65 percent all the way to 85 percent, increasing with each riskier
credit score tier. In contrast, only 27 percent of the super-prime accounts are
revolving. Super-primes are least likely to carry a card balance

are slightly better at paying off their private label cards, the CFPB finds.
Here the average is 29 percent who have a carried balance. 

just as with general purpose cards, super-prime borrowers are holding the
average down, with just 17 percent of super-prime private label accounts
showing a revolving balance. Move to the higher-risk credit tiers and the
percentage with carried balances ranges from 41 percent up to 73 percent. 

federal agency, the CFPB collects credit card data on a quarterly basis as well
as year-end annual figures. Last prepared in 2015, its 2017 report titled “The
Consumer Credit Card Market
” was
released on Dec. 27.

See related: Fed: Consumers set all-time revolving debt record in November, The buying habits of high-scorers might surprise you, 7 things you must know about credit cards

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